CASE STUDY: Casamigos Branded Activation Truck
Casamigos was set for a big fat summer tour of Australia and they needed a truck to do it! The challenge: to repair and brand a rundown, old American post van to not only be road-safe in Australia, but brand the hell out of it; Casamigos style!
We had limited brand guidelines from the USA team, including NO official CMYK or Pantone colour for their iconic aqua colour. I worked diligently to find the correct CMYK breakdown on our printer to best match that colour and to properly convert their supplied logo as well to CMYK. I then had to correctly measure the entire truck inside and out, in order to work my magic and create a believable wooden interior as well as the exterior branding.
That's just the short version, but in the end, look at how amazing that truck looks out on the road!
All artwork © 1800 Projects, Sydney.
